Wednesday, January 25, 2012

Word of the Year for 2011 - Robust

While it might be a little late, I'd still like to nominate robust for the Word of the Year 2011.

The adjective's  ubiquity has been  unequaled in its use this year as a modifier for everything  from robust computer platforms to robust cell phones, and the trend shows no sign of stopping. A quick search revealed more than  147,000,000 results on Google alone. Did you know that you could have Robust Statistics?  And you could have some robust coffee while perusing those stats. And if you ever need to know how to design a robust monitoring system, fear not, for it too is out there for those willing to take on such a challenge.  Too technical for me.

I'd rather sit back and read a report about the robust earnings my investments were making, if only it were true. And if you really wanted to get technical, you could speed up your robust features for a better understanding of  the convergence of visuals and imagery. Even the restaurant industry is reporting robust action in the highly competitive pizza and bakery markets.  And hospitals are taking  robust measures to battle disease and save lives. How about a robust shopping cart for your blog?  As you can see, the possibilities of robust pursuit are everywhere around us.

So here's to you robust, you've truly earned top billing in my book for Word of the Year. You and all your bad ass Robustness,  BTW , by Thomas J. Sargent, Winner of the 2011 Nobel Prize in Economics.

Now, don't you feel smart knowing you have made a robust decision ?


  1. Wow...that's so cool..I thought Ro-bust referred to the 1985 John Hughes Cult Classic "Weird Science"...I guess that would be a robust ro-bust..ya think?

  2. Because of your robust response, you've just been bumped to my #1 follower status.

    Congratulations Mark!

  3. Definitely overused.... thank you for this. I am a hematologist and wrote about this in one of our medical journals a few years ago, when the word started appearing gratuituously in many articles: